Publisher's Synopsis
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For courses in small business management, entrepreneurship, and new venture creation and/or management.
This package includes MyLab Entrepreneurship.The foundation to building a successful small business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
Personalize learning with MyLab Entrepreneurship
By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
0134890434 / 9780134890432 Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e
Package consists of:
- 0134741080 / 9780134741086 Essentials of Entrepreneurship and Small Business Management
- 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
