Publisher's Synopsis
Business research is a field of practical study in which a company obtains data and analyzes it in order to better manage the company. Business research can include financial data, consumer feedback, product research and competitive analysis. The text Essentials of Business Research Tools and Techniques features a realistic continuing case that enables students to see how business research information is used in the real world, and provides research tools and techniques. First chapter focuses on artificial intelligence tools and case base reasoning approach for improvement business process performance. The aim of second chapter is to show and to interpret the real motivation of international trade business with all the benefits, barriers, and problems. Third chapter deals with research on the practical operation specification of accounting treatment of pilot enterprises business tax changing to vat. Under the new development situation of China's futures industry, fourth chapter studies on the self- employed business and its risk control of Futures Company. Knowledge mapping analysis of finance research has been presented in fifth chapter. Sixth chapter provides an understanding of strategic planning in Oman and supplies the missing links in the previous studies conducted on strategic planning. Seventh chapter proposes a three-stage method, with the use of multiple rankings as a starting point in the first stage to help carry out bibliographical research in a more effective and systematic fashion. Eighth chapter addresses some of the challenges of conducting qualitative research across cultures, focusing on the challenges of being a Western researcher conducting in-depth interviews in Russia. Ninth chapter describes the research into the foodservice operation of one Chinese University. Tenth chapter provides a clear and pragmatic exposition that can be useful to guide doctoral researchers who are interested in utilizing the Straussian approach of grounded theory in their studies. Business research methods have been proposed in last chapter.
