Publisher's Synopsis
This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in- this book will help you do all that and more. It covers network and commercial, music and talk radio skills. It will particularly suit the independent local or community radio sector, where people often start out.
It features advice from industry professionals, covers
industry-wide best practice with enough `need-to-know' technical
information to get you up and running, and distills tried and tested practical tips from a specialist BBC radio trainer,
and award-winning radio broadcaster with over 15 years of experience. A
handbook you wouldn't want to be without before you go on air.
