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Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

Fourth edition

eBook (12 Jan 2017)

Not available for sale

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Publisher's Synopsis

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

About the Publisher

Pearson

Book information

ISBN: 9781292117546
Publisher: Pearson Education Limited
Imprint: Pearson
Pub date:
Edition: Fourth edition
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: 1 online resource (xxiii, 302 )
Weight: -1g