Publisher's Synopsis
Design communities are constantly searching for new solutions to satisfy the market demands made upon them every day. The environmental graphic design community has found answers to the problem. The thirty or so firms selected to appear in this book provide a statement of purpose. Through this statement and by viewing their fresh new solutions, you will explore all aspects of the design experience. Some of the design firms are recognized giants, some are hot new houses, all are top notch. This book will show some of today's leading graphic design firms and their complete grasp of today's marketplace with its more difficult requirements place on the designer. These design firms will exhibit in their sections the visionary spirit, bold excitement, the warm sensuality of America. Their fresh approach and cutting-edge solutions to age-old design assignments brings to the viewer for the first time the beginning of a major design revolution, spanned in the American Milieu. Every aspect of graphic design can be found in this volume: annual reports, logos, package design, exhibits, book and editorial design, signage, and corporate identity.
