Publisher's Synopsis
The secrets of the UK's biggest online entrepreneurs revealed.
Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place.
Profiling today's foremost web entrepreneurs, Lucy Tobin--who meets successful business founders every week writing an enterprise column for the Evening Standard--takes us through their start-up stories and maps out exactly what's made them so successful. With interviews, practical advice, and insights, you'll hear first-hand from the bright sparks behind some of the UK's top online businesses, learn how they did it, what they recommend, and how you can do it too.
