Publisher's Synopsis
Entertainment Operations: Project Management and Platforms in Media-Based Entertainment helps students learn how to apply management theories to media-oriented industries, including film, music, and video games, among others.The book is divided into three units. Unit I provides students with a brief history of projects in media-based entertainment and presents key principles of project management. The readings in Unit II help students understand the business and economic impact of entertainment, as well as the operations and transformational processes that create value and competitive advantage within the industry. In Unit III, students learn how to apply relevant management theories to time-sensitive, fast-paced, rapid multi-product release businesses. Entertainment Operations is an enlightening and contemporary resource for courses in entertainment operations and management.
