Publisher's Synopsis
This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.
Encyclopedia of Major Marketing Campaigns 2
Hardback (15 Dec 2006)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780787673567 |
| Publisher: | Thomson Gale |
| Imprint: | Thomson Gale |
| Pub date: | 15 Dec 2006 |
| DEWEY: | 659.103 |
| DEWEY edition: | 22 |
| Language: | English |
| Weight: | 2468g |
| Height: | 287mm |
| Width: | 225mm |
| Spine width: | 53mm |
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