Publisher's Synopsis
The dynamic economic, social, political and technological environments in which we live continually places demands on managers to change, improve and learn more about their jobs, superiors and subordinates. In spite of the turbulent world that surrounds us the central mission of Management remains unchanged to accomplish desired results with people and resources at optimum level. Management theories and practices have undergone radical changes in the past decade and these changes will inevitably continue and accelerate in the coming days. There is also high degree of computerization and automation and at the same time people talk of Ethics in business increasingly which was not the case in the past. In modern days there are no boundaries as even a small trader or manufacturer can access global markets through exports and import etc. Others though not directly engaged in foreign business, do not escape the effects of their customers and competitors transacting business overseas. The world is moving closer to being a single world economic market. Management is circumscribed as all human action aimed at securing good life with optimal effort and knowledge. In this Encyclopaedia systems of production, consumption, marketing, advertising, social and economic accounting, labour relations, organizational behavior, information, international marketing, portfolio management and risk analysis, ethics, automation, and finance etc., are analyzed and every possible article is included to give in depth practical knowledge in a simple way. The Encyclopaedia of Practical Management is designed to be of practical use to the students and practicing managers not only from management schools to broaden their outlook and generate impetus for further studies but at the same time to refresh memory of those who are from the field of management. It will be an indispensable addition to any collection, in library or in office, on the subject.
