Publisher's Synopsis
Volume 1 : Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. Online marketing is also known as Internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and Internet advertising are one technique involved with online marketing, but are not synonymous with online marketing. This book will provide valuable and timely information to a wide range of customers, marketers, managers and executives. This book will prove a suitable text for Web advertising and online marketing.
