Employee Research

Employee Research How to Increase Employee Involvement Through Consultation - Market Research in Practice Series

Paperback (03 Jun 2006)

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Publisher's Synopsis

Understanding and consulting with employees is critically important. Employees can be powerful ambassadors in communicating a company's values throughout the market place. Companies also want to be good corporate citizens, which includes examining the employee perspective on organizational issues and developments. Of course it can also result in improving organizational performance and gaining competitive advantage.

Employee Research is a comprehensive, authoritative and clearly written text that outlines the key principles of undertaking professional research amongst employees. Intelligent and insightful, it deals with all the issues that need to be considered when ensuring that employee research is sound enough to provide a platform for organizational decision-making.

Peppered with case studies and examples, Employee Research looks at all the latest techniques and developments. Invaluable to market research professionals and those studying for MRS qualifications, it is also essential reading for managers everywhere who are undertaking employee research for the first time.

Book information

ISBN: 9780749445409
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 658.3145
DEWEY edition: 22
Language: English
Number of pages: 209
Weight: 390g
Height: 236mm
Width: 156mm
Spine width: 14mm