Publisher's Synopsis
In Emotion Marketing, Hallmark - one of the world's greatest brands, reveals their strategy of building customer loyalty and provides insights on how any company can benefit from marketing the Hallmark way.
Hardback (16 Jan 2001)
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In Emotion Marketing, Hallmark - one of the world's greatest brands, reveals their strategy of building customer loyalty and provides insights on how any company can benefit from marketing the Hallmark way.
ISBN: | 9780071364140 |
Publisher: | McGraw-Hill Education |
Imprint: | McGraw Hill |
Pub date: | 16 Jan 2001 |
DEWEY: | 658.8 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 247 |
Weight: | 567g |
Height: | 241mm |
Width: | 160mm |
Spine width: | 27mm |