Publisher's Synopsis
Excerpt from Emerging Approaches to Retail Outlet Management
In many industries, products are offered to consumers through company controlled retail outlets. Some examples are supermarket chains, gaso line, banks, and fast foods, where the outlets are supermarkets, service stations, branch banks and franchised restaurants respectively. As in other industries, the problems of retail outlet management can be classified into three groups strategic planning, tactical decisions and operational control. The strategic planning questions are How many outlets should be built in the next Y years? In what cities (markets) should they be built? When? The tactical decisions concern the selection of specific sites What is the potential of a specific site? What is the impact of changes in the environment on site potential, e.g. Construction of a motel on gas station sales? What is the impact of an outlet on a neighboring outlet? About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
