Paperback (06 Dec 2003)
Includes delivery to the United States
3 copies available online - Usually dispatched within two working days
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
| ISBN: | 9780273684763 |
| Publisher: | Pearson Education UK |
| Imprint: | Finacial Times/Prentice Hall |
| Pub date: | 06 Dec 2003 |
| DEWEY: | 658.872 |
| DEWEY edition: | 22 |
| Number of pages: | 440 |
| Weight: | 734g |
| Height: | 246mm |
| Width: | 190mm |
| Spine width: | 25mm |
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