Hardback (30 Oct 1997)
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Examines the marketplace preferences and satisfaction of elderly consumers and compares them to the perception of these variables by retail sales personnel, drawing from focus group interviews and a mail survey to both groups. Finds that the clerks perceived the preferences quite differently in such matters as service hospitality, personnel charact
| ISBN: | 9780815330288 |
| Publisher: | Taylor and Francis |
| Imprint: | Garland Science |
| Pub date: | 30 Oct 1997 |
| DEWEY: | 658.8340846 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 131 |
| Weight: | 363g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 12mm |
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