Publisher's Synopsis
Barbie has become the phenomenon of the year, turning the entire world pink. But why is she still so iconic? We analyze the keys to the success of the doll that was born in the fifties, became the first influencer for girls and has today become a symbol of women's empowerment. An icon that has made us review our aspirations, that has dared to question gender roles and that has even managed to change the meaning of a color.
