El Mito De LA Excelencia

El Mito De LA Excelencia Los Consumidores En Esta Etapa De Cambio Permanente No Estan Recibiendo Lo Que Realmente Esperan

Hardback (01 Jan 2003)

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Publisher's Synopsis

Explaining why "universal excellence" can be a mistake in the business world, the authors offer a compelling argument that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area, differentiate in another, and be industry par in the others. (Business & Finance).

Book information

ISBN: 9788495787200
Publisher: Empresa Activa
Imprint: Empresa Activa
Pub date:
Language: English
Number of pages: 304
Weight: 572g
Height: 238mm
Width: 153mm
Spine width: 22mm