Publisher's Synopsis
This innovative text introduces the world of small business and details its diverse management aspects, and presents the most current concerns of small business today. Features: * Numerous charts and tables illustrate specific text material, expand chapter ideas, or refer to outside source material. * Each chapter closes with a summary of key points, a short exercise, key terms, and short cases to provide current material for student analysis and classroom discussion. * Boxed items throughout the text illustrate contemporary ideas related to entrepreneurship. Each one is unique in its application to entrepreneurial activity in the 1990s. * Each major part of the text concludes with a comprehensive case study that illustrates venture creations and managerial ideas confronted by actual firms and integrate relevant chapter topics. These cases have been prepared by professionals in the workforce and are referred by professors who are members of the Society for Case Research. The outcomes of the cases are provided in the Instructor's Manual.;* A clear set of learning objectives provides a preview of the chapter material and can be used by students to check whether or not they have understood and retained important points. New to this edition: * The sixth edition includes two new chapters. Chapter 2, "The Technology Revolution and Small Business" includes all of the latest technologies for information systems as well as the Internet, video conferencing, and voice and data technologies. Chapter 6, "Opening a Homebased Business" covers the latest trends, challenges and concerns of starting and operating a business from your home. * "The Entrepreneurial Edge" boxes highlight the latest technological advances for entrepreneurs. * "Small Business Dilemma" scenarios illustrate situations confronted by the small business owner today--such as ethical, legal, personnel, financial. consumer, and environmental issues. * "The Technological Edge" boxes feature some of the latest ideas from the World Wide Web as well as other technological advances that benefit small businesses.
