Paperback (22 Nov 2007)
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Includes delivery to the United States
Out of stock
Using examples from the world of entertainment, the First Canadian Edition of Effective Marketing will explore Canada’s impact on marketing both at home and abroad in a dramatic and captivating way. Effective Marketing explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.
| ISBN: | 9780176414979 |
| Publisher: | Cengage Learning |
| Imprint: | Nelson Canada |
| Pub date: | 22 Nov 2007 |
| Number of pages: | 528 |
| Weight: | 1167g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 22mm |
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