Publisher's Synopsis
We are jumping into the 21st century with a new understanding of what our clients want out of us as an agency. Unlike a few years ago, consumers now have access to a lot of options they did not have in the past. New insurance companies have not only entered the market, but they have also managed to make a good name for themselves. If you provide insurance services, you need to know that there are a number of things that you need to keep under consideration in order to retain your existing clients and secure new ones.
You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using these tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn:
-The 3 jobs of a 21st Century agent that are vital to your success
-Strategic ways to bring new sales to your door without having to chase them
-How to keep clients married to your agency for life
-How to create top of mind awareness with clients and prospects
-The seven questions that every prospect wants to know before choosing an agent
-How to overcome price as an objection to doing business with you
-The 6 new rules of communication and how to use them with clients and prospects
-7 tools of 21st Century Communication
-The best way to use social media with clients and prospects
-How to set up online and social media tools and manage them in a few minutes
-How to make old-school communication techniques new and relevant again
-The secret to getting clients to consistently refer prospects to your agency
-How to attract client cross-sales instead of constantly having to chase them
-The importance of touching your clients 24 times per year and how to do it
-The importance of a communication calendar and the formula that makes it easy
-How to create "social influence"
-Two easy formulas for writing communication pieces that clients want to read
-The two most important things to concentrate your time, effort, and energy on
