Publisher's Synopsis
Want to do research that matters? Want results that make sense?
This jargon-free introduction to effect sizes will show you how to the answer the dreaded "So what?" question. It will teach you how to interpret the substantive as opposed to the statistical significance of your results.
Give journal editors what they are asking for - results that are engaging and relevant to stakeholders. Using a class-tested approach, Effect Size Matters will provide you with the tools to meaningfully interpret the results of your research. Book 1 of 3 in the MadMethods series. (Get all three books for less than the price of two with MadMethods 1-3!)
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