Publisher's Synopsis
For two-semester courses in Principles of Economics.
This easy to read and accessible macro-first principles text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Economics: Explore & Apply, only 29 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include in MICRO: strong coverage of consumer and producer surplus and a nice treatment of modern topics throughout. In Macro: early coverage of AD/AS; a single, isolated-chapter on the Keynesian Cross (Ch. 10), which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail. The macro section is organizaed Short Run First.
