Economics

Economics is a highly successful textbook, which is known and respected world-wide for its comprehensive coverage of introductory economics, its clarity of exposition, its lively applications and examples and for the quality of its four-colour artwork.Using the high standards set by previous editions, this Fourth European Edition has been carefully revised and now places even greater emphasis on helping the student understand the core concepts of economics and to think like an economist. The Fourth Edition has been carefully crafted to meet five overriding goals: *To focus on the core principles of choice and opportunity cost, marginal analysis substitution and incentives, the power of competitive process and the core tools of supply and demand. New issues are explained by using familiar ideas and tools. *To use the core principles to explain the issues and problems of our time such as the environment, health care, widening income gaps, etc *To create a flexible teaching and learning tool which allows the book to be used for a wide range economics courses with different emphasis; monetarist, Keynesian, long-run early or late, etc.;*To make modern economics accessible, illustrating every principle with examples which hold student interest and bring the subject to life. *To make use of new technologies with the excellent Econ 100 Web site and the Economics in Action CD Rom Recognising that students often find economics difficult, the authors write for the student, putting economics into practice, illuminating theory with real-world problems and issues and making the subject accessible, relevant and exciting.;*Revised structure which: *places stronger focus on the use of core concepts and economic models *explains current issues and recent economic developments *strengthens the European focus, *Reworked macro section ensures excellent balance between different schools of thought *Greater emphasis is placed on the short-run problems of unemployment and cyclical fluctuation, whilst maintaining strong coverage of long-term economic problems *IS-LM has been reintroduced in an appendix *A new unity is introduced in the microeconomics section, linking efficiency to the model of supply and demand and the concept of surplus *The Micro chapters have been split into six new parts which focus on developing ideas *Includes new problems, which link to the Econ 100 Web site *Additional Questions which can be answered in essay form have been added *Includes new interviews with economists who have contributed significantly to the discipline *Excellent text-and-technology package includes: *Econ100 Web Page - Visit this site at http://hepg.awl.com/parkin/econ100 http://econ100 for weekly Reading Between the Lines news articles and quizzes, conversations in The Economics Cafe with Michael Parkin and stud