E-Shock

E-Shock The Electronic Shopping Revolution : Strategies for Retailers and Manufacturers - Macmillan Business

Hardback (06 Nov 1998)

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    Publisher's Synopsis

    The author examines for the first time the impact of electronic shopping on the major retailers and manufacturers of today. The book describes the strategic options available and how they can be best pursued and made successful by companies.

    About the Publisher

    Macmillan

    Macmillan

    Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.

    Book information

    ISBN: 9780333730157
    Publisher: Macmillan
    Imprint: Macmillan
    Pub date:
    DEWEY: 658.054678
    DEWEY edition: 21
    Number of pages: 279
    Weight: 596g
    Height: 240mm
    Width: 159mm

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