6th Edition, International Edition
Paperback (19 Sep 2011)
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Includes delivery to the United States
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Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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| ISBN: | 9780132806466 |
| Publisher: | Bookpoint Ltd |
| Imprint: | Pearson |
| Pub date: | 19 Sep 2011 |
| Edition: | 6th Edition, International Edition |
| DEWEY: | 658.872 |
| DEWEY edition: | 23 |
| Number of pages: | 448 |
| Weight: | 698g |
| Height: | 231mm |
| Width: | 178mm |
| Spine width: | 23mm |
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Published 05 Jun 2023
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