E-Marketing as a Communication Strategy in Tourism

This book is a study of e-marketing as a communication strategy in tourism, focusing on Mozambique and, more specifically, on the tourist resorts of Praia de Bilene, a tourist destination located in the province of Gaza, in the south of the country. The topic is influenced by the internet platforms that have emerged thanks to the development of Information and Communication Technologies (ICT). Methodologically, the research used a literature review, online research and a questionnaire survey of 312 tourists from the five establishments that make up the sample (tourist complexes - Aquárius, Humula, Palmeiras, Ferroviário and Massala beach). The data was processed using the SPSS 17.0 statistical package, specifically the analyse- descriptive statistics- frequencies and crosstabs tool. In terms of structure, the book presents The first chapter deals with the research methodology; the second and third chapters contain the bibliographical review of the concepts that guided the work; the fourth chapter presents the final results of the research and finally, the fifth chapter deals with the final conclusions of the research.