Publisher's Synopsis
e-Commerce is growing at an incredible pace but enthusiasm for this new means of doing business must be tempered with an awareness of the legal pitfalls which await the unwary. From the law relating to establishing an internet site to issues such as e-mail defamation; formation of contract by e-mail; intellectual property rights; and network security; businesses must recognise that e-commerce requires the same care and attention as any other business transaction.
This briefing is one of the few sources in the UK on e-commerce law written from the perspective of the business rather than the lawyer. Essential reading for anyone involved in e-commerce projects or start-ups.
Contents include:
- How to set up a business using e-commerce
- How to form an electronic contract
- Making and accepting payment over the Internet
- Digital signatures
- International and jurisdiction issues
- Intellectual property rights
- Security and confidentiality
- The law relating to advertising on the Internet
