Publisher's Synopsis
An exploration of the rich iconography of alcohol advertising, this analysis investigates the changing patterns of consumption of the 20th-century drinker. The most famous and evocative advertising campaigns are revisited, alongside many lesser known but equally fascinating images, as the book examines the influence of advertising on social behavior. From Guinness to Smirnoff each chapter in this unique study covers a decade of the 20th century up to the beginning of the 21st century, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements.
