Publisher's Synopsis
Most fundraisers are worried they will miss out on opportunities for digital fundraising. Unfortunately, 60% of online campaigns do not reach their fundraising goal. They rely on purely transactional experiences that do not have an emotional connection with their online audiences and tend to overlook the messages that might encourage or inhibit their donors. Donor Experience Design (DXD) is a donor-centered approach within the framework of design thinking. The goal of this book is to help fundraisers improve their knowledge gap, take their first steps in building meaningful and effective online fundraising experiences, and acquiring the skills demanded by the 21st century.This book is a self-directed training guide built on a unique experiential and comprehensive methodology to plan and execute a risk-free pilot by applying the DXD structure to a live campaign. Through this book, readers can access to a certification in DXD by completing the requirements explained inside.
