Publisher's Synopsis
Essential strategies for undertaking qualitative research are discussed in this volume, which explores and dispels prevalent myths and opens the way for health researchers to collect interview and observational data and to understand interpretive analysis.
Each chapter establishes the context when a specific method should be chosen, offers a step-by-step description of the method, describes how the quality of each method is assessed and provides interesting real-life examples. Two concluding chapters describe a completed research study of physician health promotion activities and a study using focus groups to determine a diagnosis of Alzheimer′s disease.
