Doing Focus Groups

Doing Focus Groups

Book (20 Oct 2016)

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Publisher's Synopsis

Dr Theresa Thorkildsen discusses strategies for conducting research using focus groups. Focus groups are an insightful way to do research, allowing individuals to share a range of opinions in a focused way. Thorkildsen discusses preparing before the focus group, conducting the actual focus group, and coding responses.

Book information

ISBN: 9781473991729
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 001.433
DEWEY edition: 23