Doctor Who

Doctor Who The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary

1st Edition 2015

Paperback (31 Dec 2013)

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Publisher's Synopsis

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Book information

ISBN: 9781349558933
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Pivot
Pub date:
Edition: 1st Edition 2015
Language: English
Number of pages: 146
Weight: -1g
Height: 216mm
Width: 140mm