Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary

Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary - Palgrave Pivot

1st ed. 2015

Hardback (21 Jul 2015)

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Publisher's Synopsis

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Book information

ISBN: 9781137463319
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Pivot
Pub date:
Edition: 1st ed. 2015
DEWEY: 659.143
DEWEY edition: 23
Language: English
Number of pages: 146
Weight: 330g
Height: 148mm
Width: 224mm
Spine width: 18mm