Publisher's Synopsis
Do You? Business the Yahoo! Way One: Understand the Medium and Its Message Two: People Over Technology, Community Over Computers Three: Build Local Communities in the Global Village Four: Give Users Plenty of Reasons for Repeat Visits Five: Partner with the Best Six: Buy What You Need Seven: Brand It! Eight: Promote the Hell Out of it Nine: Create a Dynamic Corporate Culture Ten: Stay Paranoid In another five years the Internet population is projected to be the same as that of China. Fact is Yahoo! is more than just a name. It has become the signature of a cool place to go on the Web. More inspiration from Capstone: Business the Amazon.Com Way Secrets of the World’s Most Astonishing Web Business Nothing But Net: Business the Cisco Way Secrets of the Company that Makes the Internet It’s a Wired, Wired World: Business the AOL Way Secrets of the World’s Most Successful Web company Be Direct: Business the Dell Way Secrets of the World’s Best Computer Business Cold Calling: Business the Nokia Way Secrets of the World’s Fastest Moving Company
