Publisher's Synopsis
This installment of AMA TV tells the story of a bank that wanted to showcase bamboo, and the message relayed by its marketing effort. The story demonstrates how a meaningful message can bring customers to the door.
Disneyland and Customer Satisfaction - AMA-TV
Book (13 Jul 2016)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9781473986657 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
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