Publisher's Synopsis
At its peak, Disney Channel was the most-watched cable channel in primetime, generating billions of dollars from its related movies, albums, merchandise, and more. It wasn't always destined for greatness: when The Disney Channel launched in 1983, it was a forgotten stepchild within the Walt Disney Company, forever in the shadow of Disney's more profitable movies and theme parks. But after letting the stars of their Mickey Mouse Club revival - among them Britney Spears, Justin Timberlake, Christina Aguilera, and Ryan Gosling - slip through their fingers, Disney Channel reinvented itself as a powerhouse tween network. In this book, Ashley Spencer offers an unauthorized look at the heyday of TV's House of Mouse, featuring hundreds of exclusive new interviews with former Disney executives, creatives, and talent to explore the highs, lows, and everything in between.
