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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach
Hardback (21 Jun 2017)
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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Book information
ISBN: | 9789811044687 |
Publisher: | Springer Nature Singapore |
Imprint: | Springer |
Pub date: | 21 Jun 2017 |
DEWEY: | 659.202854678 |
DEWEY edition: | 23 |
Language: | English |
Number of pages: | 152 |
Weight: | 474g |
Height: | 235mm |
Width: | 155mm |
Spine width: | 11mm |