Publisher's Synopsis
DIGITAL STRATEGIES 4 MUSIC INDUSTRY SUCCESS reveals where music industry personnel and artists currently stand regarding new technology and digital strategies. It briefly chronicles how new technology affected the music industry over decades and how technology used strategically can propel companies and artists towards success in the music industry. Many old-school practices for marketing and promoting new music are still being implemented, but todays digital standards coupled with some old school practices will still get recorded projects miles ahead of the game as you use this digital blueprint for music industry success. DIGITAL STRATEGIES FOR MUSIC INDUSTRY SUCCESS provides marketing insight and resources that will allow music industry leaders, artists, and personnel to become more skilled and successful in the music business, utilizing digital skills, strategies, and techniques shared within its pages. Included at the end of the hardcover book is a success planner and journal to track and chronical your success.
