Publisher's Synopsis
"As a technologist, entrepreneur, and philanthropist, Raj Vattikuti has the ideal background to outline the steps of creating a Digital Strategy. Ram Charan is one of the world's most influential consultants who brings deep business insight and understanding of digital business. Together Raj and Ram explain the benefits and pitfalls of various approaches and why standing still means failure. This book explains how a digital business thinks, operates with agility, develops deeper customer relationships, and appropriately uses technology. It also emphasizes that developing a Digital Strategy is an ongoing process to sustain a competitive advantage and provides a template to help business compete in a digital economy. This book offers a practical perspective from decades of partnering with various businesses across many sectors and outlines how to create value for your customers and business." Jacques Nasser AC "Raj Vattikuti and Ram Charan have seen what so many others have missed- that real digital transformation starts and ends with the business. The central lessons of their book are what every leader needs to hear: Give digital ownership to the business. Take an agile, iterative approach to investment. Design an innovation process based on experimentation. Push for speed and build digital products in weeks, not years. Shift the culture to empower employees, collaborate across silos, and focus on outcomes. This is how digital transformation delivers lasting growth. If you are leading a legacy business today, you cannot afford anything less!" David L. Rogers, global bestselling author of "The Digital Transformation Playbook" "This book is a game changer: no longer will the IT department be seen as disconnected from digital imperatives. Data ultimately should determine the direction of business strategy, capital allocation, and how to assess competitive threats and opportunities. Raj and Ram present the business case for driving digital solutions through innovative IT platforms which keep the plane afloat while installing a new digital engine." Dennis Carey, Vice Chairman Korn Ferry, Founder The Prium and The CEO-Academy
