Publisher's Synopsis
Every year, millions of people around the world leave 9-5 jobs to strike out on their own as entrepreneurs. But why do they risk everything to chase the universal dream of business ownership, when 80% or more are doomed to failure? Because they want more: more money; more job satisfaction; more time freedom. In this book, lifelong entrepreneur Frank Felker posits that the single most powerful variable which will determine the success or failure of any enterprise is not what product or service is offered, the level of financing or any other commonly identified success factor. In his fourth book on Entrepreneurship and Marketing, the bestselling author of Unlocking The M Cube makes the counter-intuitive statement that the most important choice any business owner makes is whom he chooses to serve. Felker emphatically states that filling your customer rolls with A-List Clients and firing your S-List Clients is the surest recipe for immediate and permanent success. In this book Felker supports his argument for the value of A-List Clients and presents a step-by-step process through which any business owner, professional service provider, coach or consultant can attract an endless stream of A-List Clients, eager to pay top dollar to do business with him or her, because he/she is a recognized authority and proven problem solver in their industry.
