Publisher's Synopsis
Buy these two essential books together to save money and unlock the secrets to successful digital marketing
Digital Marketing: Strategy, Planning and Disruption, Third Edition:
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.
With an excellent blend of theory, research, practice and application, key features include:
- New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa.
- A new running case study throughout the book which looks at Uber.
- Ethical Insights which highlight responsible marketing and support PRME.
- Professional Skills which address employability.
- Discover More and Digital Tools text boxes.
- Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.
Essential reading for all students and practitioners of digital marketing.
The Digital Marketing Planner: Your Step-by-Step Guide
Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips.
This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.
At each step you'll:
- Learn all the key information you need.
- See theory in practice through the running Zoom case example.
- Apply what you've learnt through 50 interactive activities and build your plan.
