Paperback (03 Nov 2022)
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The rise of the Internet and social media has led to profound changes in how consumers communicate and a subsequent need for marketers to understand online behaviour. Considering this, the current study investigated the relationship between online identity construction and acts of self-expression.
| ISBN: | 9787716596669 |
| Publisher: | Raghavendra GS |
| Imprint: | Raghavendra GS |
| Pub date: | 03 Nov 2022 |
| Language: | English |
| Number of pages: | 324 |
| Weight: | 435g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 17mm |
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