Publisher's Synopsis
With annual sales of $30 billion and a presence across 150 markets, L'Oréal, the leading player in the global cosmetics sector, succeeded where many have failed by achieving a successful digital transformation. Driving L'Oréal's success was the CEO's early vision of enabling a transformation by letting strategy resonate with people and the 100-year-old culture.
Digital Makeover's story is of trusting the most human, social, and cultural resources in defining a natural role for tech and digital at the core of the transformed organization. Collin and Taillard tell a variety of success stories ranging from a new approach to the beauty market, apps, e-commerce, programmatic media buying, and L'Oréal's uncontested leadership in the most digitally innovative market, China. The case study format is unique in the category and delivers an in-depth and highly relatable best practice story. It makes the book highly marketable to business executives, academics, and students. L'Oreal CEO, Jean-Paul Agon, will write the foreword.
