Digital Darwinism : Branding and Business Models in Jeopardy

Digital Darwinism : Branding and Business Models in Jeopardy

2015

Paperback (02 Oct 2014)

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Publisher's Synopsis

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Book information

ISBN: 9783642544002
Publisher: Springer Berlin Heidelberg
Imprint: Copernicus
Pub date:
Edition: 2015
DEWEY: 658.054678
DEWEY edition: 23
Language: English
Number of pages: 257
Weight: 420g
Height: 236mm
Width: 164mm
Spine width: 15mm