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Diffusion and Communication of Innovation

Diffusion and Communication of Innovation - SAGE Video Tutorials

Book (31 May 2015)

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Publisher's Synopsis

Ronald Rice discusses the diffusion of innovation, including the stages of diffusion, the different types of adopters, and the factors that affect adoption.

About the Publisher

SAGE Publications Ltd.

Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.

Book information

ISBN: 9781473937147
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd.
Pub date:
DEWEY: 303.483
DEWEY edition: 23
Language: English