Publisher's Synopsis
Ronald Rice discusses the diffusion of innovation, including the stages of diffusion, the different types of adopters, and the factors that affect adoption.
Diffusion and Communication of Innovation - SAGE Video Tutorials
Book (31 May 2015)
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Book information
| ISBN: | 9781473937147 |
| Publisher: | SAGE Publications Ltd |
| Imprint: | SAGE Publications Ltd. |
| Pub date: | 31 May 2015 |
| DEWEY: | 303.483 |
| DEWEY edition: | 23 |
| Language: | English |
