Publisher's Synopsis
The first edition of this bestselling book helped more than 15,000 social scientists get to grips with statistical terms and methods. Now this useful dictionary has been revised with 600 additional terms compiled from readers′ requests and suggestions.
Praise for the First Edition:
`Provides excellent value for money - especially for graduate students just being introduced to research methods and marketing practitioners without a strong grounding in research methods who want to read statistically loaded academic research′ - Journal of Marketing Research
