Paperback (23 Nov 2001)
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This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.
| ISBN: | 9780273643746 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times Press |
| Pub date: | 23 Nov 2001 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 287 |
| Weight: | 602g |
| Height: | 190mm |
| Width: | 248mm |
| Spine width: | 22mm |
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