Publisher's Synopsis
Thanks to its innovative and intuitive approach, Design Value is perfectly suited to function as a manual for companies, managers and marketing experts. In actual fact this innovative book from Red Dot Edition is now being used by many design professors as material for their lectures. Especially for the area of design management, Design Value thus offers an interesting framework of information. It is well structured and easy to follow, and you can read up on lots of interesting facts and apply these to your own requirements to achieve more success in business. For example, investments in design can be optimised and clear parameters can be used to make these investments visible in your business dealings. This work from the online Red Dot Onlineshop is one of a kind and makes the link between business and design!
