When it comes to the gamification of learning, what most instructional designers do is take their content then throw some game mechanics at it, present it to their learners, hoping the learners will find it interesting or engaging. The reason so many gamification programs fail is because there hasn't been a purposeful approach to applying game mechanics to a learning program...
Written in a smart, sarcastic, self-effacing, and, at times, humorous style, this book invites you to set aside your content and focus on the learner first, determining what game mechanics they find "fun" then add in your content to create learning experiences you are confident they'll enjoy.
This book balances between an explanation of scientific profiles, gamification philosophy, and practical application, realizing that readers are differently motivated when it comes to Curiosity. While informative, perhaps even entertaining, the ultimate purpose of this book is to equip Learning and Development professionals with a scientifically valid, practical, applicable process for adding game mechanics to their learning programs.