Death to All Sacred Cows

Death to All Sacred Cows How Successful Business People Put the Old Rules Out to Pasture - Playaway Adult Nonfiction

Paperback (01 Nov 2009)

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Publisher's Synopsis

In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

Book information

ISBN: 9781615877195
Publisher: Findaway World
Imprint: Findaway World
Pub date:
DEWEY: 658
Language: English
Weight: 159g
Height: 198mm
Width: 117mm
Spine width: 30mm

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